I'm a systems thinker with a high bar for quality. From process to pixels, my focus is on marrying user-centric design with strategic business goals to achieve outstanding results.
Specializing in enterprise advertising platforms and generative AI, I transform data-intensive workflows into intuitive experiences— reducing manual processes by 95%+, managing $831M campaign portfolios, and proving that even the most complex B2B tools can be thoughtfully designed.
Experience
Lowe’s Companies, Inc.
Product Designer
1. Spearheaded end-to-end UX for Lowe’s Enterprise Paid Search Campaign Manager Hub—replacing complex, multi-tab, formula-heavy Excel-based budget allocation and pacing workflows with a unified platform integrated with SA360, Google Ads, and Microsoft Ads.
2. Translated data-intensive advertiser workflows into a clean, decision-supportive interface reducing manual Excel dependency by 95%+ and significantly increasing operational efficiency for campaign managers handling large-scale media budgets ($831Million portfolios).
3. Contributed 15+ components and interaction patterns to Lowe’s Backyard design system, purpose-built for Campaign Management Hub needs (budget pacing visualizations, bulk edit workflows, data-dense tables)—reducing design-to-engineering handoff friction by 35% and maintaining cross-tenant consistency across Search and Social platforms.
4. For the Enterprise Customer side on Lowe’s.com, designed high-volume, conversion optimized registration flows for Lowe’s Kids Club (free & paid workshops), collaborating with distinct cross-functional teams—the .com team and the Checkout team—to seamlessly integrate Lowe’s checkout infrastructure into the registration flow. The partnership enabled a frictionless, trust-building registration experience supporting 200K+ monthly active participants and contributing to $18M in monthly revenue.
DeltaGen AI
Senior Product Designer
1. Owned end-to-end design for an AI-powered B2B platform, aligning UX with business needs and LLM capabilities.
2. Collaborated with product, engineering, and executive stakeholders to align system capabilities with user goals and scalable innovation.
3. Synthesized user research, behavioral data (Hotjar, Pendo), and technical inputs to drive design strategies, increasing user engagement by 54%.
4. Prototyped advanced AI-assisted experiences using Figma, incorporating motion, responsiveness, and interactive storytelling.
5. Advocated for a user-centered roadmap and launched multiple tools serving diverse business segments.
PlayTest AI
Founding Product Designer
1. Led redesign of AI-driven game testing dashboard, increasing engagement from 15% to 70% by resolving usability & heuristics.
2. Designed AI-powered scenario generation feature with LLM-based workflows, improving feature adoption by 41%.
3. Explored divergent design directions in ambiguous contexts using AI-assisted ideation using V0 by Vercel and bolt.
PowerYou AI
Product Designer
1. Delivered MVP design for AI wellness app across iOS/web, driving 1,000+ downloads.
2. Used A/B testing and rapid experimentation to reduce onboarding drop-offs by 31% and clicks by 60%.
Achievements
$831M campaign budgets
managed through CMP platforms
$18M monthly revenue
with 200K+ registered users
54% increase in user engagement
and increased efficiency
70%+ adoption improvement
for AI scenario generation feature
Earned $2M in recurring revenues
Designed MVP that signed 4 enterprise clients